Giving a Media Mastermind keynote session, Lang reiterated Miramax’s strategy of enabling customers to access content anytime and anywhere across multiple platforms, from physical discs, to streaming services, to ultimately buying content in a digital cloud. Lang claimed that ultimately Miramax will load over 300 of its library of 700 titles—including Pulp Fiction, Chicago and Shakespeare In Love—each month for OTT service users.
“We believe that cross-platform is key to growing the digital transactions business,” Lang told his audience in Cannes. “We believe that all [the] different platforms can be complementary and co-exist together.”
via MIPCOM 2011: Lack of competition a bigger threat than piracy, says Miramax CEO | MIPCOM 2011 | Rapid TV News.